This is a special mail club, just for girls age 5-11.
Each month, your daughter receives an envelope, addressed to her only. The envelope includes a letter from a girl named Billie, who shares personal stories of triumphs and tribulations. Each letter is themed and paired with a remarkable girl from history, and is thoughtfully written to spark meaningful conversations between girls and the people who love them most.
Because the best thing about a letter that makes your daughter think is having someone to think out loud with.
Research suggests having frequent, honest conversations with our girls drives high self-esteem. Dear Brave Girl provides the opportunity for those conversations.
Every letter is reviewed by our Advisory Board of parents, teachers, and a certified child therapist.
The world will have plenty to say to your daughter. We want Billie to get there first.
Subscribe from $13 a month — and give her something to look forward to every single month of the year.
It matters more than you think: the years right before the cliff.
Girls are generally fearless until around age 7 or 8. Then something shifts. They start comparing themselves to friends, taking criticism to heart, editing themselves before they've even begun.
Research from the Girl Scouts Research Institute shows confidence peaks around age 9 and can drop 30% by early teens. By high school, the percentage of girls who feel "happy the way I am" has dropped to a dismal 29%.
Dear Brave Girl exists for exactly this window. The years just before the cliff. When the right words, delivered consistently, by someone she trusts, can make all the difference.
They already have everything it takes to lead. We just need to make sure they know it.
More than half of girls are afraid to show leadership because they don't want to be called bossy. Two out of three stay quiet — not because they have nothing to say, but because they want to be liked.
Dear Brave Girl doesn't talk to girls about leadership as a distant, grown-up concept. Billie shows them what it looks like in the everyday moments they already live — on the playground, in the classroom, in the small choices nobody is watching. Leadership that looks like turning back to help someone. Using your voice for someone who can't use theirs. Deciding that what's right matters more than what's popular.
These are skills. They can be taught. And the earlier we start, the stronger they become.
An extraordinary packet arrives for your daughter monthly.
The Dear Brave Girl mail packet includes new items every month, but most important is Billie's letter. She shares stories about kindness, bravery, friendship and more, helping girls to see just how extraordinary they already are! No screens, no algorithms. Just real mail, addressed to her.
Remember how exciting it was to get mail?
Let's bring that back for her!
Each month, her packet includes:
✉️ A personal 3-4 page letter from a girl named Billie
🖼️ A collectible 5x7 illustrated print
💌 A beautiful affirmation card
✨ Two custom stickers
🌸 A postcard she can keep or send
🎨 A monthly coloring page or paper craft
Wrapped in vellum. Addressed to her. Waiting in the mailbox.
🏅 Every month, Billie issues a Brave Girl Challenge.
A small, real-life act of kindness or courage — tied to that month's letter. Girls who write in and tell Billie what they did are entered to be named Brave Girl of the Month. The winner gets a special shout-out in the following letter — and a little something extra in the mail, just for her.
Because being brave isn't just something you read about. It's something you do.
You're always in the loop — and always in control.
10 days before each mailing is sent, you'll receive a parent preview email with the month's theme, a glimpse of Billie's letter, and a few research-backed conversation starters to help you bring the topic to life at home.
Every topic has been chosen with care. But if a particular month's theme isn't right for your family right now, you can opt out — no questions asked, no penalty. Just let us know before the print deadline, one week before mailing, and that month simply skips.
And if she writes back?
Every letter gets read. Girls can write to Billie directly at the mailing address provided or parents can scan letters and send to Billie@dearbravegirl.com. Billie writes back to as many girls as possible. The stories girls share are woven into future letters, so every girl who writes in feels genuinely heard.
Dear Brave Girl is designed to open conversations between girls and the people who love them most. The parent email is where that conversation starts. Her journal or reply card is where it continues.
Frequently Asked Questions
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This is wonderful for any age, but ideal for girls age 6-11. The younger side may need some help reading as the letters are generally 2-3 pages. The letters are intended to be conversation starters between girls and the people that love them most.
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Yes, every month you'll receive a parent preview with that month's theme. For any month where you'd prefer to skip, just let us know before the print date (10 days prior to mail date) and we'll pause that mailing at no charge.
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Every letter gets read. You can also send her letters to Billie@dearbravegirl.com. Billie tries to write back to as many girls as possible. She will frequently do a 'shout out' to some girls in the following month's letter (first name, last initial only!) Stories from girls who write in (always anonymized!) are woven into future stories so every girl who writes feels heard.
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You're billed initally on the day you subscribe, and then subsequenty on the first of each month.
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Letters are shipped by the 5th of each month. Join prior to July 1 and your first letter will be the July letter shipped on roughly the 5th of July. Join after the 1st, you will move to the August letter. This allows us time to send parent emails two weeks prior to every mailing. Please allow up to 14 days for domestic delivery (usually sooner!) and up to 21 days for international delivery after shipment.
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Billie is a fictional girl — a character created to speak directly to your daughter in a voice that feels like a friend rather than a grown-up. She is curious, honest, a little bookish, and completely real in the ways that matter most.
The letters are written by a mother of three — two of whom are girls — whose children are now grown but she remembers the tween years with extraordinary clarity. She remembers what it felt like to be eight years old and suddenly aware that the world had opinions about who you were supposed to be. She remembers the friendships that shaped her, the moments she wish someone had named for her, and the particular ache of that age when confidence starts to quietly slip away before anyone notices it happening.
She created Dear Brave Girl because she believes — deeply and without reservation — that the words a girl hears between the ages of six and ten leave a mark that lasts a lifetime. She wanted those words to be the right ones.
Every letter is written from that place. Not from a curriculum or a content strategy, but from genuine love for this age and genuine belief in what girls are capable of when someone takes the time to tell them.
Billie's letters are also reviewed by an advisory board of parents, primary school teachers and a child therapist — people who work with and love girls this age every day — to make sure every theme lands with care, age-appropriateness and the right emotional weight.
You have our word: every letter that arrives in your daughter's mailbox has been written with her in mind, and only her.